My wife pointed out an article in Discover Magazine. It's on the last page of the October issue. "20 things you didn't know about the Nobel prizes"

#19 (lead in) If you can't win a Nobel, try for an Ig Nobel, Offered since 1991 by the Annals of Improbable Research for scientific work "that cannot or should not be reproduced."

and #20 (the last paragraph on the page) Last years winners include Clare Rind and Peter Simmons of the University of Newcastle England, who won the peace prize for monitoring the brain of a locust while it watches scenes from.. (Drum Roll).........

STAR WARS!