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The Home of Fan Audio
date posted: Jun 18, 2006 4:37 PM  |  updated: Oct 13, 2006 9:59 PM
Yes, I'm a Traitor to the Writing Profession
Yes, dear friends, it's come to pass. I'm now a traitor to the community of published authors out there everywhere.

Did I plagiarize? No, heavens no.

Did I burn books? No, God no.

Did I kill someone by papercutting them to death? No. (Well, there was that one time, but . . . no.)

So, why oh why would I make a comment like that?

One word . . . or, uhm, three words . . . heck, one word made up of three words and two hyphens: print-on-demand.

The writers out there gasp in an "oh the humanity" sorta way, while everyone else simply says, "Uhm, what?"

Okay, let's back up . . .

In the publishing world out there, the typical business model works something like this: You write something, then you shop it around, then you shop it around more, then you shop it around even more, then you pray a little bit, then maybe some publishing company picks it up, you have your work published, and you make a teeny weeny bit per copy sold. Such is the lot of "real" writers.

See, that's the thing. I'm not a "real" writer in my own eyes. Sorry, nuh-uh. I'm a teacher (which I think should mean I deserve ten lashes for just spelling out and using "nuh-uh," but that's beside the point).

My "appearances in print" pretty much all adhere to Star Wars (with the exception of some award-winning stuff in my high school days, but that's high school level writing, so we'll pay it no mind) and go something like this:

1. I was thrilled in 2002 to see my name show up in two Star Wars publications. I had an acknowledgement in Dan Wallace's "New Essential Guide to Characters," which was cool, and I'd been an interview subject for the unofficial cultural anthropology study that Will Brooker released under the title "Using the Force: Creativity, Community, and Star Wars Fans," so I was quoted a few times in there. (Though, granted, I was mislabeled as the director of the early version of Prelude to Hope rather than its writer, but whatever. Devon Read never came to burn my home down, so no harm, no foul, I guess.)

2. I was dumbfounded and shocked in 2004 to be contacted by Jeremy Barlow with an offer to write a story ("Equals and Opposites") for Star Wars Tales. Within that whirlwind of activity (well, for me anyway), I found my name in Star Wars Insider, on StarWars.com and DarkHorse.com, and in my hometown paper. I then discovered that the Rebel spy in "What Sin Loyalty?" (Barlow's issue of Empire) was named "Krono Relt" after me (Krono for ChronoRadio and Relt from reversing the last four letters of my last name, Butler). Then, of course, Tales #21 saw print in October with a couple of different covers. It was a heck of a year for me, as a fan.

3. Jump ahead to 2006, and Tales #21 gets collected in Tales Vol. 6, and then later in the year, I'm contacted and asked about submitting a five-page chronology segment for The Star Wars Super Collector's Wish Book, 4th Edition. Toss that in with having a chance to have a databank entry made from one of my submissions to "What's the Story?" and that's a pretty good year too.

But, see, all of this is based in and around Star Wars. To me, that makes me a "fan who got extremely lucky," not a "real" writer. Some would argue that point, and do when I bring it up in front of them (so I often don't), but that's my personal perspective on myself. I'm not a writer by profession. I'm a teacher, and that's where my career path lies, not to mention my paycheck, my retirement plan, and day-to-day grind.

So, it's 2006. After almost nine years of working on my Star Wars Timeline Project and four years in the Star Wars fan audio community (making four different fan-made radio shows, eight fan-made audio dramas, taking on numerous roles and interviews, and creating starwarsfanworks.com to promote SW fan audio) . . . I decided to step back and follow my own creative "urge." To that effect, earlier this year, I wrote an original novel-length story called "Echoes," which is basically a blend of the "feels," I'm told, of "The West Wing," "The X-Files," and "Law and Order."

I wrote Echoes just because I wanted to get an original story out there. I wanted to prove to myself that I could do it, and I wanted to provide something new and original for all of those people that have spent so long following my other fandom works. As such, I produced Echoes as an audiobook (or "podcast novel" or "podiobook") and released all twenty chapters online, for free, as MP3s. It got enough positive feedback that I decided to make a print version available.

At first, I wanted to do the print version as a downloadable PDF, but enough people said they wanted a "real book" of it that I started looking into that. By the time ConCarolinas had come around, I'd followed Rich Sigfrit's advice (that's Rich of the awesome Outcast Multimedia) and looked into services like Lulu.com, known as "print-on-demand."

Basically, "print-on-demand" (POD, ironically, given that Echoes began as a PODcast novel) bypasses the middle man and lets you just publish something on an order-by-order basis. Instead of going through the process of shopping a manuscript around, hunting down an agent, hunting down a publisher, making deals for massive numbers of books for tiny royalties . . . you go through Lulu.com or some similar outfit, craft the book yourself (for the most part), provide them with the files for it, and then *poof* there's your book.

In the case of Echoes, I chose to make the book 6" x 9" (the size of Orson Scott Card's classic "How to Write Science Fiction and Fantasy") with a body that I formatted myself put onto one of their 6" x 9" templates, bearing a cover that I created myself in Photoshop, using a picture of the U.S. Capitol that I knew would have no copyright issues (because, well, it was taken by my father during a recent trip to Washington D.C.).

Now, at ConCarolinas, I asked Davey Beauchamp (author of "Agency 32: The Chelten Affair") and Stephen E. Cobb (author of "Bones Burnt Black") their thoughts on POD. Davey was rather vocally against POD. Steve, on the other hand, suggested that it's fine if you just want a few copies or copies for yourself, but it's not a way to get it out for massive sales or anything like that. (It was also suggested, throughout the weekend, by various people, that because print-on-demand doesn't require anyone to approve or accept your work before you print it, it's considered the pansy, traitorous, wannabe, frowned-upon, fatherless child of writing. So, you can imagine the taste all that left in my mouth about my plans to go through Lulu.com.)

Upon arriving back from ConCarolinas (which you can hear all about on The Butlerniverse #5 or July 1 on ChronoRadio #27.5, by the way), I thought long and hard about what I intended with this. My fandom side, the side that appreciates my longtime online audience and remembered my promise to try to get a print version out there on the site at some point, won out. I decided that I was going to go ahead and get a print version out through Lulu.com.

Now, if you'ore unfamiliar with Lulu.com, your format sets your base price. What size is your book? How many pages is it? What type of cover will it have? Is the interior black and white or color? After that, you decide how much profit you want per copy sold, then Lulu adds in a commission that's equal to 25% of your profit.

So, let's say your base price (for just publishing the copy of the book) is $5. You might be greedy and want, say, $4 profit on each copy. Lulu would then see that, determine that 25% of $4 is $1, and add on another $1 to the price, so your total price for a copy of the book would be $10 (5 + 4 + 1 = 10). A downloadable ebook copy of your product then, would be the same price, minus the printing costs, so, in this case $5 (10 - 5 = 5).

Now, me, being the listener-friendly gent that I am (and not wanting to mess with profit coming in from Lulu when I do my income taxes), I made my profit ZERO. When you do that, Lulu.com also makes their commission ZERO as a courtesy, so I basically decided to make Echoes available to listeners/readers for zero profit whatsoever. People who want a text version of Echoes can go to Lulu.com and download the ebook for FREE (but it for some reason won't have the cool covers, so I made them available on the Echoes website), or they can buy the book for just the printing cost ($6.59) and whatever the cost of shippping is for their chosen shipping method. That's it.

So . . . I'm pretty happy with that decision. I can have a printed copy, as can my family, friends, listeners, etc. I was able to still make an online PDF ebook version available for free as I'd once suggested I'd do, and I'm not charging people a profit for me for something that they have already been able to listen to online for free earlier this year. (And, hey, no extra forms on my income taxes. Heh.) I look at my copy of Echoes that's on my desk right now and think, alright, that's pretty cool. And that's that.

But there are still those out there that will pitch a fit, gripe and moan, raise all kinds of hell, about the "evil" bane of publishing known as "print-on-demand," that will call those of us who go that route traitors, cheaters, or perhaps just something other than "real" writers.

Well, y'know what, folks? It worked for me. I don't consider myself a professional writer, just a professional educator who enjoys writing on the side and has had a couple of lucky breaks with a saga I adore. Does that make my work "lesser" than others? Perhaps. The key is that, as Dennis Miller once said, "My self-opinion is decided by fiat, not consensus."

So, if you have a story out there that's been brewing, something that doesn't violate any copyrights that you can really call your own, and you want a copy of it sitting in your hands, if only just to feel a sense of closure for your own work . . . perhaps print-on-demand is for you as well. Do what satisfies *your* creative impulse, not someone else's biased opinion.

I mean, after all, isn't that one of the lessons we fans can take away from George Lucas' example?

------------------------------------------------------------
"Echoes" on Lulu.com
Official "Echoes" Website
------------------------------------------------------------

P.S. Yes, a sequel to "Echoes" *is* in the works. More on that some other day.

The Stooge
Star Wars Joke-A-Day
date Posted: Jun 18, 2006 7:51 PM
Hey, it's made millions for Straczynski. Best of luck!
Nathan P. Butler
The Home of Fan Audio
date Posted: Jun 18, 2006 8:16 PM
Wait . . . what?

JMS has done POD? I didn't know that. What was it?

(And it's really strange that this would come up now, given that I *just* posted another blog entry over on BlogWarz.com where I compared the USA series "The 4400" to the JMS comic book series "Rising Stars" from a few years back. For a second I thought this was somehow a response to that.)
The Stooge
Star Wars Joke-A-Day
date Posted: Jun 18, 2006 8:27 PM
Yup. He's been re-printing and selling his Babylon 5 scripts (with lots of BTS info) since last year, and putting them out on a fairly regular basis. It's a neat gag, and though the books aint cheap, there's an admittedly cool bonus if you buy all fourteen volumes. Read all about it here.


And here's an article on the whole venture (credit goes to clubjade for finding the link). Maybe my "millions" estimate was a tad high, but he's certainly raking in the cash.
Nathan P. Butler
The Home of Fan Audio
date Posted: Jun 18, 2006 8:32 PM
I saw that, but I guess I never realized it was print on demand stuff. Nice.

I guess I can handle being in the company of one of my writing heroes. Now if we find out that Aaron Sorkin's doing it to, I'll flip. ;)
The Stooge
Star Wars Joke-A-Day
date Posted: Jun 18, 2006 8:37 PM
Now if we find out that Aaron Sorkin's doing it to, I'll flip.

Sorkin's got a new show out this fall, so he may be a tad busy... ;)
Allston
"Pretty. What do we blow up first?"
date Posted: Jun 18, 2006 9:31 PM
I certainly don't have any objection to Print On Demand. I've looked into it for publication of a role-playing game and reprint of an out-of-print novel, and have pretty much decided in favor of it for the RPG and against it for the novel.

It's a handy tool. Not cost-effective for some things, just fine for others.
jkthunder
Seven Pieces
date Posted: Jun 18, 2006 9:47 PM
I don't beleive in luck, and...

isn't that one of the lessons we fans can take away from George Lucas' example?

Yes! :D You're following creative passion and you do what you have to do to do what you wanna do... and of course, no one is hurt in the process. Sounds like an excellent combination, but don't sell yourself so short.
Nathan P. Butler
The Home of Fan Audio
date Posted: Jun 18, 2006 9:51 PM
Heh, see, just following Uncle George's example.

And, Mr. Allston: As one of that handful of Star Wars fan audio folks, I should add, in a completely off-topic way, that I enjoyed the recent interview you did with Arnie and Marjorie. Now, if only they'd saved me a signed copy of Betrayal! ;)

Out of curiosity, how does that work for POD for out of print materials? Does the original publisher basically give up their ability to be the publisher once it's out of print?
Allston
"Pretty. What do we blow up first?"
date Posted: Jun 18, 2006 9:59 PM
   Out of curiosity, how does that work for POD for out of print materials? Does the original publisher basically give up their ability to be the publisher once it's out of print?
   Depends on the original contract. Book contracts for non-franchise novels often have reversion clauses where, once the book has been out of print for a certain amount of time, all rights revert to the author. Some publishers arrange things so that novels seldom, if ever, go out of print, while others are easy about it. Anyway, once the rights are back in an author's hands, he can try to get the book reprinted by a traditional publisher, can use POD, can offer it as a commercial e-book or free download, etc.
Hedec Ga
War Journal of Hedec Ga
date Posted: Jun 19, 2006 6:54 AM
Hey, thanks for this blog, Nathan. I've been writing a series of books for...yikes, 8 years and have been pushing it VERY hard for four years and, so far, nothing has come of it. Could be that it's because I'm writing a Christian/Horror epic and it freaks out everyone involved in the publishing world, though I think REAL people are ready for it. I've often considered POD and, haven't yet decided one way or the other, but it's nice to see someone unashamed of taking this route. You gave me great encouragement.
Nathan P. Butler
The Home of Fan Audio
date Posted: Jun 19, 2006 10:10 AM
he can try to get the book reprinted by a traditional publisher, can use POD, can offer it as a commercial e-book or free download, etc.

In that regard, is there any situation in which an ebook is the preferred method of distribution, simply because there's no printing overhead?

An, Hedec: I never really considered the blog a PSA (heh), but I'm glad it helped. For me, it wasn't so much a question of dealing with the "publishing world," so much as just . . . a few people, including myself, wanted to be able to have a real novel to hold in their hands on this one, and I felt compelled to find a way to do so with a minimum of hassle.

(cont)
Nathan P. Butler
The Home of Fan Audio
date Posted: Jun 19, 2006 10:10 AM
Of course, it also helps that I'm used to making covers and such in Photoshop and to formatting documents for nifty printing. If you ever get the chance, check out my Rayzur's Edge Audio Guidebook that I created as a sort of "Essential Guide" to the various Star Wars fan-made audio dramas that I created (2002 - 2005). That was my first big outing of document formatting for print, and I was lucky enough to have some original artwork done by Tom Hodges before he "went bigtime." :)
  Brian.
The Clone Wars Swami
date Posted: Jun 19, 2006 2:27 PM
Cool stuff, Nathan. I'll have to check this out.
Nathan P. Butler
The Home of Fan Audio
date Posted: Jun 19, 2006 5:36 PM
Yet again, my mind control powers are in tip-top shape.
Allston
"Pretty. What do we blow up first?"
date Posted: Jun 23, 2006 9:08 PM

Nathan (ChronRadio) said:
$nbsp;$nbsp;$nbsp;In that regard, is there any situation in which an ebook is the preferred method of distribution, simply because there's no printing overhead?
$nbsp;$nbsp;$nbsp;Good question. Software (and other product) documentation is well-served by ebook distribution, but it's usually free. I suspect that ebooks best serve material for which monetary compensation isn't a critical motivation. Maybe that will change in the future. Subscription-based ebook distribution (such as periodicals and whole lines of publishers' books) may succeed economically that way; I just don't know.
Allston
"Pretty. What do we blow up first?"
date Posted: Jun 23, 2006 9:09 PM
   Oops. Screwed up my nonbreaking spaces.
K1DarkKnight
date Posted: Oct 29, 2006 12:14 PM
Just out of curiousity, any idea how many pages, and what the cost per copy would be, if you had them set up "Echoes" in the same format as a standard-sized mass-market paperback?
I just find it curious that paperbacks in bookstores are often the same price, with dramatically varied page counts. To illustrate: "The Unseen Queen" (Dark Nest book 2) by Troy Denning is $7.99 with only 368 pages. Meanwhile, the "DVD and Video Guide 2007" by Mick Martin and Marsha Porter is the same price, but with whopping 1,664 pages!
Nathan P. Butler
The Home of Fan Audio
date Posted: Oct 29, 2006 3:05 PM
Actually, I *just* did so, but I hadn't announced it or made a big deal out of it yet because I'm waiting on the one with the updated cover art to show up in my own mail.

The 6" x 9" one is 103 page and runs $6.59.

The regular mass market paperback sized one is 4.25" x 6.88" and runs 163 pages. It costs $7.80.

What's interesting to me is that when you purchase a copy and use media mail, they end up almost the same price. The original version ends up being $9.07 with shipping included, while the new "pocket size" version is $9.71.

I've also just discovered, by the way, that Echoes is technically a novella. It runs about 33,000 pages, and the Sci-Fi definition for a "novel" is 40,000+ pages, apparently.
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