Preview night has begun. Most of the audience seems to sprint to the various booths with show debut and exclusive merchandise. The StarWarsShop.com booth (3 feet away from me) is bustling with a big line going down the wall.

Having been here for the day during set-up, I haven't seen EVERYTHING... but from what I can tell, and from all reports, is that Star Wars is ruling the floor... every bit as dominating as last year.

Anyhow, check out our first set of images from set-up here. Look for "preview night" shots tomorrow.

If you're at the show, be sure to blog your thoughts. I'm off to take it all in...