 | Why is Superman opening up this way? |
As a DC Comics fan since I could read, I've been eagerly anticipating the opening of Superman. Life's a little crazy this week, but if I could go to the midnight opening of X-Men 3 then I can certainly go to the midnight opening of Superman.
I check Fandango last night, and what do I see? No midnight openings... but several 10:00 p.m. June 27 showings.
First of all, they may be thinking that's helping... but it's not. My home commitments aren't done by 10:00 p.m. I can't necessarily sneak away that soon. Midnight... the house is quiet and no one cares what crazy things I do.
Second of all, what in the world are they doing to their opening numbers that the press so loves to report on? They're now opening the film on June 27. They're going to have a lame-o opening day based on one showing per theater. Or do they not confident and looking for the asterisk or excuse of why X-Men 3 had a bigger opening day?
Will the press just put these 10:00 p.m. showings together with Wednesday's numbers? As someone peripherally in the industry, I say that's just not right. My 10:00 p.m. viewings of whatever Jet Li flick I go see is counted on that day... not the next day!
Or is this just some crazy Bay Area thing? I've lived here seven years, and have begun to lose track of what's normal vs. what's normal for San Francisco. Those are definitely two different things.
Plus, the great thing about midnight shows is that the audience really, really wants to be there. There's no impure riff-raff that just has nothing to do. Midnight on a weekday is a sign of respect for the source material.
I'm angry about this!
Guess I'd better pre-buy my 10:00 p.m. tickets. This just isn't the same at all.
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http://blogs.starwars.com/ghent/66 |