Hello, you are not signed on.
[ Blogs.starwars.com ]

Star Wars Joke-A-Day
date posted: Nov 17, 2008 8:16 AM  |  updated: Nov 17, 2008 9:16 AM
Trailer A
I looked down at my ticket for the hundredth time. The Waterboy. First time I had ever paid to see an Adam Sandler movie, and I couldn't have been more excited.

The lights went down, and the green screen popped up. Acting on instinct, everyone in the theater said the exact same thing at the exact same time:

Shhhhhhhhhhhhhhhhhhhhhhhhhhhhh.


It was a Tuesday in November, and the weather, as always, sucked. Cold, grey, no leaves left on the trees but no snow yet on the ground. Chicago can be depressing this time of year. I had the family car for the day, which meant that I had to pick up my younger brothers from school. Then I had to watch them until my parents got home. Not such a big deal, but it meant I couldn't go anywhere.

On a normal day, I wouldn't have cared. But that morning, or maybe the night before, I had read something online... on TheForce.net, no doubt. I read how The Trailer was being released on Friday (this was old news), but in a few select theaters around the country, for one day only, they'd be showing it early. That day was Tuesday. Today.

The Trailer was, of course, for The Movie. The one I'd been waiting for since I was a kid. The one I first heard would be released in the early 90's. Then it became May 15th, 1997 (at least according to the liner notes of my Empire Strikes Back soundtrack, which I read over and over and over again). Then the Special Editions were announced, and the magic date got pushed back a couple more years. Then, somehow, it actually started to happen. Actors got cast. Artwork was released. A title was announced: The Phantom Menace.

Everyone knew what was coming next. A trailer, probably around Thanksgiving. So when I read that I could potentially see it early... well, you must understand, three extra days suddenly seemed like a very long time. I had waited long enough.

But I still had to pick up my brothers.

They climbed into the back seat and put on their seatbelts. Or maybe they didn't buckle up. I wasn't paying much attention. I was nineteen years old. They were thirteen, and nine.

I drove for a few minutes before I couldn't take it anymore.

"Hey, you guys wanna go see something really cool?"

No response. They were probably trying to figure out if I was setting them up to be punched.

"They're showing the Star Wars trailer at a theater downtown," I continue, "it's one of only fourteen theaters showing it today. Wanna go?"

I don't know if they really understood everything I said, but they happily agreed.

By the time we got downtown, it was already dark outside. Incredibly, I got street parking not too far from the theater, which was housed in a tall corner building.

Inside, there was no line at the ticket counter, but the lobby was much more crowded than you'd expect for a Tuesday afternoon. We skipped concessions and headed straight to the actual theater, which was surprisingly small -- probably 150 seats or so. We got good seats, right in the middle of the center row. People poured in steadily around us. I wondered how many of them were there for the same reason...

I got my answer when that green Preview screen came up.

Shhhhhhhhhhhhhhhhhhhhhhhhhhhhh.


You've all seen The Trailer... I imagine many of you, like me, watched it until you had it memorized. But it's worth noting that the first shot, the first moment of real Star Wars footage since 1983, was of Gungans. The Gungan army, to be more precise, coming through the morning mist on their way to battle. That's what it felt like to be in that theater. We were emerging from a fifteen-year fog.

120 seconds later, it was over. And the crowd went NUTS. We cheered, clapped, yelled as loud as we could. A couple of guys stood up, pumped their fists, then left the theater. The rest of us stayed in our seats. We knew what was coming.

But first, we had to sit through The Waterboy. I'm not a comedy snob (clearly), but wow, there was not one laugh in that entire movie. Plus, Adam Sandler's imbecilic accent (I'm not being cruel here... he really played an imbecile) made the film nearly intolerable. Thankfully, I've forgotten 99% of it by now.

The movie ended, and nobody clapped. But we all stayed in our seats, waiting patiently until the very last credit rolled... and that fateful green screen popped up once again.

Shhhhhhhhhhhhhhhhhhhhhhhhhhhhh.

The Trailer was, somehow, even better the second time around. The sights and sounds seemed to last a bit longer. Afterwards, we all cheered and applauded just as loudly as before, and there were more than a few calls to "Play it again!" No such luck. But we all left the theater on a definite high.

On the drive home, heading North on Lake Shore Drive, I kept replaying the images in my head. Everything was so different, so creative, so promising... and so distinctly Star Wars. It was exhilarating and confusing at the same time. It was a lot to process.

And for the next few days at school, my brothers had ultimate bragging rights.


Since then, I've had ten years worth of great Star Wars memories. I've watched the films on everything from VHS to IMAX, and have been lucky enough to attend midnight screenings, media screenings, even a premiere. But nothing beats those two thrilling minutes on a November afternoon, when my brothers and I escaped the Chicago cold and returned to that Galaxy Far, Far Away... and knew, without a doubt, that Star Wars was back.

  Corterville
Yoda's House of Pancakes
date Posted: Nov 17, 2008 8:25 AM
I remember reading that theaters had to stop issuing reimbursements for "Meet Joe Black" because nobody stayed to watch it. Behold the power of two minutes of film!
nob01
Oil Bath Bubbles
date Posted: Nov 17, 2008 8:28 AM
I'm with you in heart and mind there, old boy.
The first time those gungans strode out of the mist was quite extraordinary - and I remember that trailer fondly. If I recall it was showing in front of Zorro in my neck of the woods.
Thanks for the reminis, remanisc, reminesc... memories.
leia19886
Someone get this big walking carpet out of my way ...
date Posted: Nov 17, 2008 8:33 AM
I remember my brother had just been divorced. He wanted to go with his friends to see
TPM. The ex also wanted to go. She wanted him to babysit.
He said NO. Silly women, just take her with you. His daughter enjoyed it as much as the adults. Well, has much as she could for a 4 year old.

  Rogueish
W.I.E.R.D.
date Posted: Nov 17, 2008 9:03 AM
Where's the effing joke?
Darth Draconius
A Lot of Limericks and Nonsense
date Posted: Nov 17, 2008 9:13 AM
Until 1989, my grandfather was co-owner of approximately 20+ movie theatres (yes, that's correctly spelled) in Southern Illinois, most of which were sold to other companies. A family business just couldn't compete with the larger conglomerates that were making their way into the area. They still retained a drive-in movie theatre (I'm still the webmaster to this day) and I still got to get in free at one of the theatres they sold off. Anyway, I got a call from the manager one day... (cont.)
Darth Draconius
A Lot of Limericks and Nonsense
date Posted: Nov 17, 2008 9:28 AM
"Hey, guess what arrived with the prints today?"

He didn't have to say another word. I told him to call me when the film was assembled and he said he would. Something a lot of people don't know is that film is still delivered to movie theaters across the country on 20-minute reels. What most theaters use to display the movie is called the "platter" system, which is where the 20-minute reels are strung together into one long piece to lay on its side and then fed through the projector in such a way that eliminates the need to rewind the film after each showing (if you're interested, take a look at this link and go to the seventh picture in and continue.)
Darth Draconius
A Lot of Limericks and Nonsense
date Posted: Nov 17, 2008 9:32 AM
One thing that's always been required after putting the film together is an initial, non-public viewing to make sure that there were no mistakes and no problems with the print. The case for this was no different, so when he was done assembling the film he gave me a call. I brought my best friend with me at the time, who was almost as into Star Wars as I am and we sat there in absolute rapture. No one else in the entire area would see that preview for another 48 hours, and "bragging rights" doesn't even come close. ;)
hansgirl3
Invoking the Squee
date Posted: Nov 17, 2008 9:53 AM
Wow, Stooge, you gave me chills. What a wonderful memory. You got to see it twice?!!?!? Lucky. ;)
Gidrea Lightsky
The Galaxy According to Gidrea
date Posted: Nov 17, 2008 10:16 AM
Thankfully, I've forgotten 99% of it by now.

I'd forgotten all of it... until you brought it up, thanks a lot! LMAO :^O

I remember watching the trailer on a computer while I was changing a diaper. :D
amidalooine
The Emotional Galaxy
date Posted: Nov 17, 2008 10:29 AM
Wow. Thanks for that, Stooge...

What do I remember?...

Images really. Feelings.

;)

The shiny Naboo ship. Padme. Boy Anakin. Darth Vader's breathing in the background. Padme. Naboo. Padme.

I'm fairly certain I didn't see any visuals until the trailers started to show up on TV, but I read everything I could about it...and the PT was always all about Padme for me and what the love of Anakin's life would bring to the story. Padme and Anakin. Always.
  Qui-Tom Servo loves Padme
You Must Unlearn What You Have Learned
date Posted: Nov 17, 2008 11:03 AM
I still remember the hype and anticipation over that trailer. In those heady days, we believed that TPM would sink Titanic at the box office, but as Vader reminds us in the fan film classic TIE-tanic, "the power of the Force is insignificant compared to the power of squealing teenage girls." (Vader is still infintely cooler than movies about a famous vote).

Even then we reveled in the fact that TPM would be the first movie to make money before released due to those who went to other films just to see the trailer.
  NecRomance
date Posted: Nov 17, 2008 12:15 PM
Ah, Stooge. A subtle joke this time. I must admit the pun escaped me at first, and I reread your blog several times. It's so subtle, most people will look forever and never find it.

Like a sharp observer of the humor of a people. A sense of bizarre for those who know it for what it is.

I mean, really. Why do Americans applaud after a movie when they know the makers can't hear it? ;)
Pabawan
Fragments from the Mind's Eye
date Posted: Nov 17, 2008 12:18 PM
This is fantastic Stooge. I'm definitely linking to this from the main site.
jedilily1026
Years Matter Not (Gone Crazy...Be Back Soon)
date Posted: Nov 17, 2008 12:46 PM
What a cool memory and well expressed. I never say that trailer in the movies...I missed out.
  Tu®gon
Gondolin
date Posted: Nov 17, 2008 1:52 PM
Looks like you got comment of the week Stooge. Only on Pabawan's much bigger blog, starwars.com. :D
The Stooge
Star Wars Joke-A-Day
date Posted: Nov 17, 2008 1:54 PM
I remember reading that theaters had to stop issuing reimbursements for "Meet Joe Black" because nobody stayed to watch it.

That's great. If memory serves, we did have the option of seeing it instead of Waterboy, but I figured a three-hour drama wasn't gonna sit well with my brothers.

The first time those gungans strode out of the mist was quite extraordinary - and I remember that trailer fondly.

On its own, it really was an extraordinary piece of marketing... the perfect way to reintroduce the saga to the public. And amazing images, all of 'em.

If I recall it was showing in front of Zorro in my neck of the woods.

Lucky!
The Stooge
Star Wars Joke-A-Day
date Posted: Nov 17, 2008 1:54 PM
His daughter enjoyed it as much as the adults. Well, has much as she could for a 4 year old.

I think that age could probably get it. 'Course, I remember one screening of TPM where a kid next to me burst into tears at the sight of Darth Maul.

Where's the effing joke?

:^O You ask that every day!

"Hey, guess what arrived with the prints today?"

Now that is a great story. (You should cut and paste your comments and make 'em into their own blog!) I was friendly with a projectionist once who showed me those same techniques... it's really a cool job.

"bragging rights" doesn't even come close.

You said it!
The Stooge
Star Wars Joke-A-Day
date Posted: Nov 17, 2008 1:55 PM
You got to see it twice?!!?!? Lucky.

It was a bonus for that day only -- for once, a trailer actually "trailed" the movie, just like in the days of old. I forgot to mention it in the blog, but another cool thing is that the TPM trailer was the only one they showed... no time was wasted with any others.

I remember watching the trailer on a computer while I was changing a diaper.

Hey, if you gotta change 'em, might as well be entertained at the same time!

What do I remember?...
Images really. Feelings.


:^O You?
The Stooge
Star Wars Joke-A-Day
date Posted: Nov 17, 2008 1:56 PM
I'm fairly certain I didn't see any visuals until the trailers started to show up on TV

That was a pretty savvy move on LFL's part, too. If I remember correctly, they allowed The Trailer to be broadcast, but only if the entire thing was run. So for both trailers, they got 2+ minutes of free publicity on every TV station in the world. I remember switching channels that Thursday night and seeing it roll again and again and again...
The Stooge
Star Wars Joke-A-Day
date Posted: Nov 17, 2008 1:56 PM
In those heady days, we believed that TPM would sink Titanic at the box office, but as Vader reminds us in the fan film classic TIE-tanic, "the power of the Force is insignificant compared to the power of squealing teenage girls."

Ha! And you're right, I do remember that idea being floated around, just as it was floated around this summer with The Dark Knight. Gotta give props to the ol' boat... it sure had some cross-over appeal. I read recently that it was the #1 movie in America for fifteen weeks straight. That's just unheard of.
The Stooge
Star Wars Joke-A-Day
date Posted: Nov 17, 2008 1:57 PM
Even then we reveled in the fact that TPM would be the first movie to make money before released due to those who went to other films just to see the trailer.

True. Though the unfortunate flip side was how The Trailer then became an easy way to mock other flops. I remember Time magazine noting how it made more money than Babe: Pig in the City (my all-time favorite film).
Sarlacc-Pitt
Slowly Digested Over A Thousand Blogs
date Posted: Nov 17, 2008 1:57 PM
Awesome, Stooge. I didn't see the trailer in theatres, but I remember seeing it (or a similar one) on TV and my heart stopped... and I remember thinking "Wow, these movies are really happening."

It all seems like yesterday. :)
The Stooge
Star Wars Joke-A-Day
date Posted: Nov 17, 2008 1:59 PM
I mean, really. Why do Americans applaud after a movie when they know the makers can't hear it?

This was actually a question recently posed to Roger Ebert. He's got an interesting take on it. In the case of The Trailer, it was certainly just a spontaneous expression of excitement.

This is fantastic Stooge. I'm definitely linking to this from the main site.

:O Wow! Thanks Pablo!
The Stooge
Star Wars Joke-A-Day
date Posted: Nov 17, 2008 1:59 PM
I never say that trailer in the movies...I missed out.

Well, take comfort that some people (the great Gene Siskel, for example) hated trailers and never watched them. Some say it ruins the actual filmgoing experience... but with SW, I doubt anyone could resist.

Looks like you got comment of the week Stooge.

:^O The week is still young. ;)

I remember seeing it (or a similar one) on TV and my heart stopped... and I remember thinking "Wow, these movies are really happening."

Totally. Almost an epiphany!

It all seems like yesterday.

I can't believe it's been ten years, either!
Halagad
Only Sith Deal In Absolutes!
date Posted: Nov 17, 2008 2:01 PM
WATERBOY! :^O

I remember that night too. Dragging my little cousin (likewise, a loyal lover of Ewoks) to a movie theater nearly an hour away. Then when we got to this luxurious multiplex, they stuffed us into the crappiest, smallest theater in the house. The upside was that everyone in there had that knowing look on their face. I remember the "shh!" I remember that sense of awe, and I remember doing it all over again 120 minutes later. Ah ... what a night that was. Great blog, Stooge.
The Stooge
Star Wars Joke-A-Day
date Posted: Nov 17, 2008 2:07 PM
Thanks, Abel! My drive was 45 minutes, and of course it was rush hour. Worth every second of road rage.

My only consolation was that all the screens at that Chicago theater were tiny.
  Tu®gon
Gondolin
date Posted: Nov 17, 2008 2:51 PM
Gotta give props to the ol' boat... it sure had some cross-over appeal.

Especially considering everyone pretty much knew the ending before they went to the movie-theater. You know... *SPOILER*














the boat sinks.
  GalacticBabe
I Have a Bad Feeling About This!
date Posted: Nov 17, 2008 2:58 PM
What a cool memory, aside from that whole Waterboy thing. Wasn't that a stupid movie??? That's two hours of my life I'll never get back.


Acting on instinct, everyone in the theater said the exact same thing at the exact same time:

Shhhhhhhhhhhhhhhhhhhhhhhhhhhhh.
So awesome! :)
Jedijake2010
"The ability to speak does not make you intelligent."
date Posted: Nov 17, 2008 3:06 PM
Oh my gosh! I was 7 years old when this trailer came out! And I really haven't seen it for like 9 years. But watching the trailer again (even though the movie has been out for almost 10 years now) it still gave me chills!!!! B-)
Pabawan
Fragments from the Mind's Eye
date Posted: Nov 17, 2008 3:43 PM
So thinking back 10 years.

I went and saw Meet Joe Black, with the promise of the trailer being shown both before and after the movie. The audience was made up of an equal mix of undatable guys, and girls on dates. The part where Pitt gets hit by a bus was met by a mix of heartfelt gasps and uproarious laughter.

After hour four of the movie, us geeks started getting restless. Someone shouted "KILL HIM AGAIN!"

ph
  T-Arsch
date Posted: Nov 17, 2008 5:07 PM
Trilling blog! I remember seeing the first trailer over and over again, not being able to grasp what I saw. What a great time being 11 years old!
  usetheforce19
MasterMonkey13
date Posted: Nov 17, 2008 5:15 PM
Great story Stooge. It's a darn shame that I wasn't a SW fan back then.
Darth_Hiram
A Journey into The Force
date Posted: Nov 17, 2008 5:37 PM
Excellent entry Stooge, and it helps to bring back fond memories ... of eager anticipation to see both the trailer, then the movie! But after the trailer ended, I truly felt like SW was back. Thanks for helping us to remember those good times!
MissPadme
Miss Padme's Naboo Love Nest
date Posted: Nov 17, 2008 6:18 PM
I also sat through The Waterboy to see the trailer on that Tuesday 10 years ago. I thought it was funny but I was so giddy, I think I would've laughed at just about anything.

Great entry!
The Stooge
Star Wars Joke-A-Day
date Posted: Nov 17, 2008 7:24 PM
You know... *SPOILER*

Whoa... I'd totally forgotten that part. All I remember is that dashing Leonardo DiCaprio... be still my thumping heart...

Wasn't that a stupid movie??? That's two hours of my life I'll never get back.

I don't want those two hours back. Best to just forget the whole movie, and pretend that it never happened. I just saw The Trailer twice in a row... nothing between... yeah, that's the ticket...

But watching the trailer again (even though the movie has been out for almost 10 years now) it still gave me chills!!!!

Each of the Prequel teaser trailers have been excellent. AOTC's breathing trailer is probably the most underrated... I love when a preview gets experimental.
The Stooge
Star Wars Joke-A-Day
date Posted: Nov 17, 2008 7:25 PM
The part where Pitt gets hit by a bus was met by a mix of heartfelt gasps and uproarious laughter.

Really, what is it with Brad Pitt and long movies? I just sat through The Assassination of Jesse James by the Coward blah blah, and it had a great final hour. Alas, the first NINETY MINUTES were a bit rough.

After hour four of the movie, us geeks started getting restless. Someone shouted "KILL HIM AGAIN!"

Ha!
The Stooge
Star Wars Joke-A-Day
date Posted: Nov 17, 2008 7:26 PM
I remember seeing the first trailer over and over again, not being able to grasp what I saw. What a great time being 11 years old!

Didn't matter what age you were at... it defied expectations. Yeah, there were Dewbacks and lightsabers and Yoda, but it was clearly uncharted SW territory. I loved that feeling.

It's a darn shame that I wasn't a SW fan back then.

Not gonna lie, it was an incredibly exciting time. Only the build up to ROTS came close... and even that wasn't very close.

But think of it this way: I lived for years with this incredibly geeky fear that I was gonna die before the Prequels were released, and never know how the story plays out. At least you didn't have that weighing on your brain. ;)
The Stooge
Star Wars Joke-A-Day
date Posted: Nov 17, 2008 7:26 PM
But after the trailer ended, I truly felt like SW was back.

I know what ya mean. And though I rewatched The Trailer endlessly on TV, being in the theater for the first viewing really helped cement that feeling in me.

I also sat through The Waterboy to see the trailer on that Tuesday 10 years ago. I thought it was funny but I was so giddy, I think I would've laughed at just about anything.

I used to think liquor was the key to enjoying an Adam Sandler movie. Then I saw Spanglish... and even the sauce couldn't save it.
  Agent Kev
date Posted: Nov 17, 2008 7:45 PM
Reading this made me tear up with memories.. I too find the gungans coming out of the fog to be iconic to me...

I saw this with Rush Hour.
  Darthcharlie32
The Cantina at the End of the Universe!
date Posted: Nov 17, 2008 8:29 PM
I never got to experience the pre-ep 1 hype.

I was young and while it had Star Wars written all over it this meant nothing to me, my first memory of a theatre Star wars experince was watching Episode one when mom and dad took me about a month after it came out. I had no preconceptions and I think thats why I enjoyed it (and still do, even though I think the special features disc rivals the movies in awesomeness) more than others did at the time.
Master Ki-Aaron-Mundi
I was a Teenage Jedi
date Posted: Nov 17, 2008 8:40 PM
I was pretty young at the time, old enough to appreciate that a new Star Wars movie was coming out but too young to comprehend just how anticipated it was.

I actually don't remember much about the trailers; my most vivid "This movie's coming out!" memory is from reading an article in Entertainment Weekly (reading lengthy articles in magazines was a very new experience for me) and trying to figure out how to pronounce "Qui-Gon Jinn."
Gidrea Lightsky
The Galaxy According to Gidrea
date Posted: Nov 17, 2008 10:05 PM
Some say it ruins the actual filmgoing experience... but with SW, I doubt anyone could resist.

Oh, love trailers! Even for movies I'll probably never see.

And as far as SW goes, I'll never forget the first time I saw the trailer for ROTJ.
  Yodafett117
date Posted: Nov 17, 2008 11:18 PM
The thing I remember the most is the Taco Bell toys.. I got Sebulba's podracer and the Millenium falcon
  jediprincess77
I Know...
date Posted: Nov 18, 2008 8:04 AM
Which theatre? AMC River East? 600 N Michigan? One of those other ones I never go to?

Let me know & I will go there, close my eyes for a minute, & imagine this beautifully written scene...minus the Adam Sandler, of course. ;)
The Stooge
Star Wars Joke-A-Day
date Posted: Nov 18, 2008 11:25 AM
I too find the gungans coming out of the fog to be iconic to me...

Plus it's just a great shot... and the sound fx add a lot.

I saw this with Rush Hour.

I saw Rush Hour on a plane -- every other word was clearly dubbed to be something less offensive, which completely neutered the comedy.

I never got to experience the pre-ep 1 hype.

It was really something. I've never seen anything like it before or since.

trying to figure out how to pronounce "Qui-Gon Jinn."

I spent the majority of my childhood convinced that Tatooine was pronounced "Tatooney."

I'm still not sure, truth be told.
The Stooge
Star Wars Joke-A-Day
date Posted: Nov 18, 2008 11:25 AM
Oh, love trailers! Even for movies I'll probably never see.

Those are the best ones! :D

The thing I remember the most is the Taco Bell toys..

KFC was my toy store of choice.

Which theatre? AMC River East? 600 N Michigan? One of those other ones I never go to?

600 N Michigan. I almost never went there, especially when McClurg Court was around. I still miss that giant screen.

...minus the Adam Sandler, of course.

Thank the Maker!
bonniegrrl
Droids Just Wanna Have Fun
date Posted: Nov 18, 2008 12:06 PM
Awesome blog entry! Making this the Blog of the Day!!! ;)
  usetheforce19
MasterMonkey13
date Posted: Nov 18, 2008 1:21 PM
This is fantastic Stooge. I'm definitely linking to this from the main site.

Sure enough, I just went and linked to this from it!

But think of it this way: I lived for years with this incredibly geeky fear that I was gonna die before the Prequels were released, and never know how the story plays out. At least you didn't have that weighing on your brain.

That's one way to look at it. :D
The Stooge
Star Wars Joke-A-Day
date Posted: Nov 18, 2008 2:04 PM
Awesome blog entry! Making this the Blog of the Day!!!

Woohoo! Thanks Bonnie! :)

Sure enough, I just went and linked to this from it!

It's like a mobius strip... well, not really, but I've always wanted to say that.
  Merryman-Lyon
A Wild Bantha Chase
date Posted: Nov 18, 2008 2:22 PM
I don't get it.


(Really, awesome post!)
  • Please log in to post comments