There are plenty of characters in the movies. Some have made it to plastic, some haven't. Hasbro decides to give us the same figures over and over. Here's some of the ones they still haven't done:

TPM
Cruiser Pilot
Cruiser Captain
Holographic Senator Palpatine
Rep Teers
Daultay Dofine
Tey How
Holographic Nute Gunray
Naboo Astromech droids
Kitster
Wald
Amee
Meelee
Seek
Jira
Aldar Beedo
Ebe Endocott
Clegg Holdfast
Neva Kee
Elan Mak
Mawhonic
Ben Quadinaros
Boles Roor
Ark "Bumpy" Roose
Wan Sandage
Ratts Tyerell
Bib Fortuna
Diva Funquita
Weazel
Gardulla the Hutt
Eirtaé
Yané
Saché
Sei Taria
Edcel Bar Gane
Random Alien senators/aides
Naboo Fighter Pilots
Horox Ryyder
Aks Moe

AOTC
Cordé
Naboo Lieutenant
Holographic Dar Wac
Pampy
Supi
Tundra Dowmeia
Mas Amedda
Padmé (Chancellor's office)
Dormé
Anakin (Coruscant)
Padmé (Night gown)
Seboca
Bogg Tyrell
Outlander Patrons
Padmé (apartment)
human younglings
Mace Windu with Robe
Jocasta Nu
Hermione Bagwa
Diner Patrons
Padmé (Travel/Naboo dress)
Sio Bibble
Queen Jamilia
Jango Fett (apartment)
Padmé (lake retreat)
Padmé (dinner/fireplace)
Teckla
The Naberrie Family
Padmé (home)
Cliegg Lars
Owen Lars
Beru Whitesun
Po Nudo
Denaria Kee
Tikkes
Shu Mai's aide (Qi Zhu?)
Rogwa Wodrata (sp?)
Holographic Obi-Wan
Onaconda Farr
Lexi Dio
Ister Paddie
Ronet Coorr
Barriss Offee (chancellor's office)
Jar Jar (accurate robes)
Gilramos Libkath
Bultar Swan
Stass Allie
Roth-del Masona
Joclad Danva
Tarados Gon
Sarrissa Jeng
Sar Labooda
Neimoidian Pilot
FA-4
Toonbuck Toora
Naboo Holy Man

ROTS
Jar Jar Binks
Fema Baab
Nee Alavar
Malé-Dee
Bail Organa (landing platform)
Padmé ("hair buns")
Padmé (night gown)
Coleman Kcaj
Koyi Mateil
Rystáll-Sant
Delva Racine
Waks Trode
Brookish Boone
Greeata
Captain Faytonni
Sweitt Concorkill
Other Opera Patrons
Veedaaz Awmetth
Gume Saam
Solipo Yeb
Giddean Danu
Bana Breemu
Fang Zar
Padmé ("peacock" dress)
Padmé (apartment)
Lampay Fay
Utai
Holographic Commander Cody
Merumeru
Salporin
Mygeeto Snow Clones
Commander Neyo
Padmé (when Obi-Wan visits)
Younglings
Cin Drallig
Bene
Whie
Captain Colton
Bail Organa (senate)
Padmé (senate)
Moteé
Yoda (after senate duel)
Sheltay Retrac
Rune Haako
Denaria Kee
Nute Gunray
Shi'ido
Shorter Mustafarian
Padmé (Polis Massa)
Queen Apailana
Sio Bibble
Naberrie Family
Padmé (casket)
Queen Breha
Owen and Beru
Obi-Wan (Tatooine)

ANH
Imperial Officer (The one with Vader on Tantive IV)
Chief Bast
Tall Jawa
General Tagge
Arliel Schous
Brainiac
Bom Vimdin
Lirin Car'n
Melas
Dice Ibegon
Solomahal
Mii'yoom Onith
Trinto Duaba
Leesub Sirln
Sai'torr/Hrchek Kal Fas
Yerka Mig
Garouf Lafoe
Swilla Corey
Merc Sunlet
Tzizvvt
Tonnika Sisters
Het Nkik
Reegesk
Baniss Keeg
Elis Helrot
Mosep
Thuku
Other Bounty Hunters
Yavin 4 General
Rebel Pilots
"Enemy Fighters" guy

ESB
Cal Alder
Toryn Farr
Tigran Jamiro
Derek "Hobbie" Klivian
Zev Senesca
Dack Ralter
Captain Needa
Random Cloud City citizens (Ice Cream Maker guy!)
Lando Calrissian (in Han Solo's outfit)
Luke and Leia (medical frigate)

ROTJ
Captain Yorr
Colonel Jendon
Yarna D'al Gargan
Tortured Protocol Droid
Umpass-Stay
Ak-Rev
Hermi Odle
Random Aliens
Other Skiff Guards
Sail Barge Aliens
Dressellians
Ewok w/ Wokling
Imperial Dignitaries (besides Janus, Kren, and Sim)
Rebel Pilots
Ghost Anakin (Hayden head)

Although many of these characters are not very good choices for action figures, they would be better than Cantina Han or ANL Leia again.