Hello, you are not signed on.
[ Blogs.starwars.com ]
starwars.com > Community > Blogs > Obi-Wandi's Blog Spirits

Obi-Wandi's Blog Spirits
An analysis of how sensible marketing efforts resuscitated the dormant Star Wars franchise from the Dark Times of the 1980ies.
 


 
Dark Times - Lessons in Franchise Management - VIDEO UPDATE
Apr 02, 2008 03:00 PM
As the Star Wars Trilogy Special Edition looms on the horizon of 1997,not even showbiz hardened reporter Steve Kmetko could resist the quicker, more seductive offerings from Lucasfilm in a new vintage clip on Obi-Wandi's Blog Spirits Gallery!
Dark Times - Lessons in Franchise Management: GALLERY RELAUNCH
Mar 26, 2008 02:22 PM
Obi-Wandi's Blog Spirits Gallery,the compendium to the on-going analysis of the resurgence of Star Wars, takes its step into a larger world with an improved user interface, an exciting new design and vintage videos from a galaxy far far away!
Dark Times - Lessons in Franchise Management 11 Part 5/6
Mar 17, 2008 03:56 PM
John Williams summoned the heroes at the Centennial Olympic Games, but a nerf-herder, her worshipfulness and a kid almost finding himself floating home equally prepared for victory: Star Wars continues its return to pop culture in 1996.
Dark Times - Lessons in Franchise Management 11 Part 4/6
Feb 27, 2008 04:54 PM
It is a truth universally acknowledged that Stallone must be in need of bringing the suffering to Daylight. Yet Star Wars aficionados were rescued by Ben Burtt in 1996. New instalment in the series on how Star Wars returned to pop culture.
Dark Times - Lessons in Franchise Management 11 Part 3/6
Feb 21, 2008 02:47 PM
While Bill Paxton and Helen Hunt were busy twisting box office receipts, a powerful new ally joined Lucasfilm in 1996: 'Hmmm....powerful collector, he is.'
 

Dark Times - Lessons in Franchise Management: GALLERY RELAUNCH
Mar 26, 2008 02:22 PM
Obi-Wandi's Blog Spirits Gallery,the compendium to the on-going analysis of the resurgence of Star Wars, takes its step into a larger world with an improved user interface, an exciting new design and vintage videos from a galaxy far far away!
Dark Times - Lessons in Franchise Management 11 Part 4/6
Feb 27, 2008 04:54 PM
It is a truth universally acknowledged that Stallone must be in need of bringing the suffering to Daylight. Yet Star Wars aficionados were rescued by Ben Burtt in 1996. New instalment in the series on how Star Wars returned to pop culture.
Dark Times - Lessons in Franchise Management 10 - Part 1
Aug 21, 2007 11:05 AM
Tom Hanks was having a problem on the far side of the moon, Mel was brave at heart and people threw their DOS right out their Windows, while Vader was at last busy polishing his helmet...
Dark Times - Lessons in Franchise Management 1
Jul 18, 2007 05:50 PM
Although throroughly unthinkable today, there was a time when Star Wars was practically non-existent. Here is a look at how smart and patient marketing decisions reinvigorated a dormant franchise from the 1980ies to today.
 
© Lucasfilm 2006. All rights reserved. | Terms of Use | Privacy Policy | Business inquiries