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Dark Times - Lessons in Franchise Management 11 - Part 6/6
Aug 07, 2008 10:48 AMWhen Bill Clinton prepared to take the White House for a second spin, Han Solo anxiously anticipated flying his new pixel-driven Millennium Falcon: Don't miss the explosive conclusion to 1996 in the ongoing series on the rebirth of Star Wars.
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Dark Times - Lessons in Franchise Management 11 Part 4/6
Feb 27, 2008 04:54 PMIt is a truth universally acknowledged that Stallone must be in need of bringing the suffering to Daylight. Yet Star Wars aficionados were rescued by Ben Burtt in 1996. New instalment in the series on how Star Wars returned to pop culture.
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Dark Times - Lessons in Franchise Management 1
Jul 18, 2007 05:50 PMAlthough throroughly unthinkable today, there was a time when Star Wars was practically non-existent. Here is a look at how smart and patient marketing decisions reinvigorated a dormant franchise from the 1980ies to today.
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