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Obi-Wandi's Blog Spirits
An analysis of how sensible marketing efforts resuscitated the dormant Star Wars franchise from the Dark Times of the 1980ies.
 

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Dark Times - Lessons in Franchise Management - VIDEO UPDATE As the Star Wars Trilogy Special Edition looms on the horizon of 1997,not even showbiz hardened reporter Steve Kmetko could resist the quicker, more seductive offerings from Lucasfilm in a new vintage clip on Obi-Wandi's Blog Spirits Gallery!
Apr 02, 2008 03:00 PM
Dark Times - Lessons in Franchise Management: GALLERY RELAUNCH Obi-Wandi's Blog Spirits Gallery,the compendium to the on-going analysis of the resurgence of Star Wars, takes its step into a larger world with an improved user interface, an exciting new design and vintage videos from a galaxy far far away!
Mar 26, 2008 02:22 PM
Dark Times - Lessons in Franchise Management 11 Part 5/6 John Williams summoned the heroes at the Centennial Olympic Games, but a nerf-herder, her worshipfulness and a kid almost finding himself floating home equally prepared for victory: Star Wars continues its return to pop culture in 1996.
Mar 17, 2008 03:56 PM
Dark Times - Lessons in Franchise Management 11 Part 4/6 It is a truth universally acknowledged that Stallone must be in need of bringing the suffering to Daylight. Yet Star Wars aficionados were rescued by Ben Burtt in 1996. New instalment in the series on how Star Wars returned to pop culture.
Feb 27, 2008 04:54 PM
Dark Times - Lessons in Franchise Management 11 Part 3/6 While Bill Paxton and Helen Hunt were busy twisting box office receipts, a powerful new ally joined Lucasfilm in 1996: 'Hmmm....powerful collector, he is.'
Feb 21, 2008 02:47 PM
Dark Times - Lessons in Franchise Management 11 Part 2/6 If it hadn't been for Sean Connery's blasting everyone on Alcatraz in 1996, one's ears might have been pleasantly tickled from across the Bay by Rick McCallum: 'It's gonna be awesome.'
Dec 27, 2007 10:28 AM
Dark Times - Lessons in Franchise Management 11 Part 1/6 Darkness envelopes capitals worldwide in vacuous black as landmarks ignite in a box office consuming blaze: making plans for August was not a good idea in 1996 - except for Lucasfilm, which was concocting its own significant Shadows...
Dec 22, 2007 11:30 AM
Dark Times - Lessons in Franchise Management - GALLERY UPDATE! Luke! Vader! Chewie! All in mint condition! Celebrate the return of action figures to a galaxy far, far away with the new exhibits at Obi-Wandi's Blog Spirits Gallery!
Sep 19, 2007 05:21 PM
Dark Times - Lessons in Franchise Management 10 - Part 5 / 5 "Patience is bitter, but its fruits are sweet " Edmund Burke once scraped onto a blank sheet of paper and may well have had the year 1995 in mind, the year Star Wars returned in full force.
Sep 18, 2007 10:37 AM
Dark Times - Lessons in Franchise Management GALLERY UPDATE Indiana Jones! Bend' Ems! Rick, George and the Prequels! Experience visually enhanced reading pleasure with the most recent update of the compendium gallery of Obi-Wandi's Blog Spirits!
Sep 05, 2007 03:04 PM
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