Hello, you are not signed on.
[ Blogs.starwars.com ]

Obi-Wandi's Blog Spirits
An analysis of how sensible marketing efforts resuscitated the dormant Star Wars franchise from the Dark Times of the 1980ies.
 

 = favorites   
Dark Times - Lessons in Franchise Management 10 - Part 4 / 5 Turbulent times in 1995: As Springfield was frenetically hunting the person who shot Mr. Burns, George Lucas was still wondering who should direct the next instalment in the Star Wars Saga...
Sep 05, 2007 12:41 PM
Dark Times - Lessons in Franchise Management GALLERY UPDATE The visual compendium to Obi-Wandi's Blog Spirits has been updated to reach far into the crucial year of 1995.
Sep 03, 2007 02:55 PM
Dark Times - Lessons in Franchise Management 10 - Part 3 Richard Gere is lancing a lot in 1995. Unimpressed, Vader steps down from the billboards and charges an old best friend: 'We meet again, film camera. When we last met, I was but a learner. Now I am the master!'.
Aug 31, 2007 08:09 PM
Dark Times - Lessons in Franchise Management 10 - Part 2 As 1995 dawdles on, Sandra Bullock finds the WWW to be a veritable death trap, while mutant Kevin Costner gets 'em with his trusty catamaran. Yet what in the name of Yoda is Vader doing on gargantuan billboards?
Aug 30, 2007 09:31 AM
Dark Times - Lessons in Franchise Management 10 - Part 1 Tom Hanks was having a problem on the far side of the moon, Mel was brave at heart and people threw their DOS right out their Windows, while Vader was at last busy polishing his helmet...
Aug 21, 2007 11:05 AM
Dark Times - Lessons in Franchise Management 9 Life was like a box of choclates for the people of 1994, you never knew what you were going to get. Except George.
Aug 09, 2007 10:33 AM
Dark Times - Lessons in Franchise Management 8 Steven Spielberg effortlessly climbed the scales of box office glory, Arnold tripped on a sidekick en route to success and buff Sly could still hang on to the top of the crop: dinosaurs sent shockwaves through the world of 1993.
Aug 01, 2007 01:07 PM
Dark Times - Lessons in Franchise Management 7 Improvement on the groundwork for the still distant prequels continues in 1992 as a smart product policy advances the familiarity with the OT.
Jul 26, 2007 03:51 PM
Dark Times - Lessons in Franchise Management 6 Amid the barrage of heavyweight entertainment successes, a humble venture proves that Star Wars is king in 1991.
Jul 25, 2007 09:06 AM
Dark Times - Lessons in Franchise Management 5 "I see lightsabers, battle droids cut in half, more gowns than Princess Leia could ever afford" - "Hmm. It is the future, you see." - The intimations of 1990 put a smile on Star Wars fandom.
Jul 21, 2007 02:14 AM
3 pages in this archive 1 | 2 | 3