Star Wars: Blogs | Obi-Wandi's Blog Spirits

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Dark Times - Lessons in Franchise Management 4 Donning the hat of 1989: A lightsaber is no match for a good whip at your side, kid.

Jul 20, 2007 05:11 AM

Dark Times - Lessons in Franchise Management 3 It had already been five years since ROTJ and still not a single light saber on a new movie poster. Yet underneath the frustration, a potent potion was brewing...

Jul 19, 2007 06:26 PM

Dark Times - Lessons in Franchise Management 2 The series continues with a look at the year 1987, when new Star Wars films were more distant than the edge of the galaxy.

Jul 19, 2007 04:12 AM

Dark Times - Lessons in Franchise Management 1 Although throroughly unthinkable today, there was a time when Star Wars was practically non-existent. Here is a look at how smart and patient marketing decisions reinvigorated a dormant franchise from the 1980ies to today.

Jul 18, 2007 05:50 PM

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