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<rss version="2.0"><channel><title>Obi-Wandi's Blog Spirits</title><link>http://blogs.starwars.com/obiwandiblog</link><description>An analysis of how sensible marketing efforts resuscitated the dormant Star Wars franchise from the Dark Times of the 1980ies.</description><language>en-us</language><item><title>Dark Times - Lessons in Franchise Management - VIDEO UPDATE</title><link>http://blogs.starwars.com/obiwandiblog/25</link><author>Frederick Wentworth</author><description>&lt;b&gt;As the &lt;i&gt;Star Wars Trilogy Special Edition&lt;/i&gt; looms on the horizon of 1997,not even showbiz hardened reporter Steve Kmetko could resist the quicker, more seductive offerings from Lucasfilm in a new vintage clip on Obi-Wandi's Blog Spirits Gallery!&lt;/b&gt;</description><pubDate>Apr 02, 2008 03:00 PM</pubDate><guid isPermaLink="false">starwars.com-blog-4399-25</guid></item><item><title>Dark Times - Lessons in Franchise Management: GALLERY RELAUNCH</title><link>http://blogs.starwars.com/obiwandiblog/24</link><author>Frederick Wentworth</author><description>&lt;b&gt;&lt;i&gt;Obi-Wandi's Blog Spirits Gallery&lt;/i&gt;,the compendium to the on-going analysis of the resurgence of Star Wars, takes its step into a larger world with an improved user interface, an exciting new design and vintage videos from a galaxy far far away!&lt;/b&gt;</description><category>Misc</category><pubDate>Mar 26, 2008 02:22 PM</pubDate><guid isPermaLink="false">starwars.com-blog-4399-24</guid></item><item><title>Dark Times - Lessons in Franchise Management 11 Part 5/6</title><link>http://blogs.starwars.com/obiwandiblog/23</link><author>Frederick Wentworth</author><description>&lt;b&gt;John Williams &lt;i&gt;summoned the heroes&lt;/i&gt; at the Centennial Olympic Games, but a nerf-herder, her worshipfulness and a kid almost finding himself floating home equally prepared for victory: Star Wars continues its return to pop culture in 1996.&lt;/b&gt;</description><category>Misc</category><pubDate>Mar 17, 2008 03:56 PM</pubDate><guid isPermaLink="false">starwars.com-blog-4399-23</guid></item><item><title>Dark Times - Lessons in Franchise Management 11 Part 4/6</title><link>http://blogs.starwars.com/obiwandiblog/22</link><author>Frederick Wentworth</author><description>&lt;b&gt;It is a truth universally acknowledged that Stallone must be in need of bringing the suffering to &lt;i&gt;Daylight&lt;/i&gt;. Yet Star Wars aficionados were rescued by Ben Burtt in 1996. New instalment in the series on how Star Wars returned to pop culture.&lt;/b&gt;</description><category>Prequel Trilogy</category><pubDate>Feb 27, 2008 04:54 PM</pubDate><guid isPermaLink="false">starwars.com-blog-4399-22</guid></item><item><title>Dark Times - Lessons in Franchise Management 11 Part 3/6</title><link>http://blogs.starwars.com/obiwandiblog/21</link><author>Frederick Wentworth</author><description>&lt;b&gt;While Bill Paxton and Helen Hunt were busy twisting box office receipts, a powerful new ally joined Lucasfilm in 1996: '&lt;i&gt;Hmmm....powerful collector, he is.&lt;/i&gt;'&lt;/b&gt;</description><category>Original Trilogy</category><pubDate>Feb 21, 2008 02:47 PM</pubDate><guid isPermaLink="false">starwars.com-blog-4399-21</guid></item><item><title>Dark Times - Lessons in Franchise Management 11 Part 2/6</title><link>http://blogs.starwars.com/obiwandiblog/20</link><author>Frederick Wentworth</author><description>&lt;b&gt;If it hadn't been for Sean Connery's blasting everyone on Alcatraz in 1996, one's ears might have been pleasantly tickled from across the Bay by Rick McCallum: 'It's gonna be awesome.'&lt;/b&gt;</description><category>Expanded Universe</category><pubDate>Dec 27, 2007 10:28 AM</pubDate><guid isPermaLink="false">starwars.com-blog-4399-20</guid></item><item><title>Dark Times - Lessons in Franchise Management 11 Part 1/6</title><link>http://blogs.starwars.com/obiwandiblog/19</link><author>Frederick Wentworth</author><description> &lt;b&gt;Darkness envelopes capitals worldwide in vacuous black as landmarks ignite in a box office consuming blaze: making plans for August was not a good idea in 1996 - except for Lucasfilm, which was concocting its own significant &lt;i&gt;Shadows&lt;/i&gt;...&lt;/b&gt; </description><pubDate>Dec 22, 2007 11:30 AM</pubDate><guid isPermaLink="false">starwars.com-blog-4399-19</guid></item><item><title>Dark Times - Lessons in Franchise Management - GALLERY UPDATE!</title><link>http://blogs.starwars.com/obiwandiblog/18</link><author>Frederick Wentworth</author><description>&lt;b&gt;Luke! Vader! Chewie! All in mint condition! Celebrate the return of action figures to a galaxy far, far away with the new exhibits at Obi-Wandi's Blog Spirits Gallery!&lt;/b&gt;</description><pubDate>Sep 19, 2007 05:21 PM</pubDate><guid isPermaLink="false">starwars.com-blog-4399-18</guid></item><item><title>Dark Times - Lessons in Franchise Management 10 - Part 5 / 5</title><link>http://blogs.starwars.com/obiwandiblog/17</link><author>Frederick Wentworth</author><description>&lt;b&gt;&lt;i&gt;"Patience is bitter, but its fruits are sweet "&lt;/i&gt; Edmund Burke once scraped onto a blank sheet of paper and may well have had the year 1995 in mind, the year Star Wars returned in full force.&lt;/b&gt;</description><category>Misc</category><pubDate>Sep 18, 2007 10:37 AM</pubDate><guid isPermaLink="false">starwars.com-blog-4399-17</guid></item><item><title>Dark Times - Lessons in Franchise Management GALLERY UPDATE</title><link>http://blogs.starwars.com/obiwandiblog/16</link><author>Frederick Wentworth</author><description>&lt;b&gt;Indiana Jones! Bend' Ems! Rick, George and the Prequels! Experience visually enhanced reading pleasure with the most recent update of the compendium gallery of Obi-Wandi's Blog Spirits!&lt;/b&gt;</description><category>Prequel Trilogy</category><pubDate>Sep 05, 2007 03:04 PM</pubDate><guid isPermaLink="false">starwars.com-blog-4399-16</guid></item><item><title>Dark Times - Lessons in Franchise Management 10 - Part 4 / 5</title><link>http://blogs.starwars.com/obiwandiblog/15</link><author>Frederick Wentworth</author><description>&lt;b&gt;Turbulent times in 1995: As Springfield was frenetically hunting the person who shot Mr. Burns, George Lucas was still wondering who should direct the next instalment in the Star Wars Saga...&lt;/b&gt;</description><category>Misc</category><pubDate>Sep 05, 2007 12:41 PM</pubDate><guid isPermaLink="false">starwars.com-blog-4399-15</guid></item><item><title>Dark Times - Lessons in Franchise Management GALLERY UPDATE</title><link>http://blogs.starwars.com/obiwandiblog/14</link><author>Frederick Wentworth</author><description>&lt;b&gt;The visual compendium to &lt;i&gt;Obi-Wandi's Blog Spirits&lt;/i&gt; has been updated to reach far into the most crucial year of 1995.&lt;/b&gt;</description><category>Misc</category><pubDate>Sep 03, 2007 02:55 PM</pubDate><guid isPermaLink="false">starwars.com-blog-4399-14</guid></item><item><title>Dark Times - Lessons in Franchise Management 10 - Part 3</title><link>http://blogs.starwars.com/obiwandiblog/13</link><author>Frederick Wentworth</author><description>&lt;b&gt;Richard Gere is lancing a lot in 1995. Unimpressed, Vader steps down from the billboards and charges an old best friend: 'We meet again, film camera. When we last met, I was but a learner. Now I am the master!'.&lt;/b&gt;</description><category>Misc</category><pubDate>Aug 31, 2007 08:09 PM</pubDate><guid isPermaLink="false">starwars.com-blog-4399-13</guid></item><item><title>Dark Times - Lessons in Franchise Management 10 - Part 2</title><link>http://blogs.starwars.com/obiwandiblog/12</link><author>Frederick Wentworth</author><description>&lt;b&gt;As 1995 dawdles on, Sandra Bullock finds the WWW to be a veritable death trap, while mutant Kevin Costner gets 'em with his trusty catamaran. Yet what in the name of Yoda is Vader doing on  gargantuan billboards?&lt;/b&gt;</description><category>Original Trilogy</category><pubDate>Aug 30, 2007 09:31 AM</pubDate><guid isPermaLink="false">starwars.com-blog-4399-12</guid></item><item><title>Dark Times - Lessons in Franchise Management 10 - Part 1</title><link>http://blogs.starwars.com/obiwandiblog/11</link><author>Frederick Wentworth</author><description>&lt;b&gt;Tom Hanks was having a problem on the far side of the moon, Mel was brave at heart and people threw their DOS right out their Windows, while Vader was at last busy polishing his helmet...&lt;/b&gt;</description><category>Prequel Trilogy</category><pubDate>Aug 21, 2007 11:05 AM</pubDate><guid isPermaLink="false">starwars.com-blog-4399-11</guid></item><item><title>Dark Times - Lessons in Franchise Management 9</title><link>http://blogs.starwars.com/obiwandiblog/9</link><author>Frederick Wentworth</author><description>&lt;b&gt;Life was like a box of choclates for the people of 1994, you never knew what you were going to get. Except George.&lt;/b&gt;</description><category>Prequel Trilogy</category><pubDate>Aug 09, 2007 10:33 AM</pubDate><guid isPermaLink="false">starwars.com-blog-4399-9</guid></item><item><title>Dark Times - Lessons in Franchise Management 8</title><link>http://blogs.starwars.com/obiwandiblog/8</link><author>Frederick Wentworth</author><description>&lt;b&gt;Steven Spielberg effortlessly climbed the scales of box office glory, Arnold tripped on a  sidekick en route to success and buff Sly could still hang on to the top of the crop: dinosaurs sent shockwaves through the world of 1993.&lt;/b&gt;</description><category>Prequel Trilogy</category><pubDate>Aug 01, 2007 01:07 PM</pubDate><guid isPermaLink="false">starwars.com-blog-4399-8</guid></item><item><title>Dark Times - Lessons in Franchise Management 7</title><link>http://blogs.starwars.com/obiwandiblog/7</link><author>Frederick Wentworth</author><description>&lt;b&gt;Improvement on the groundwork for the still distant prequels continues in 1992 as a smart product policy advances the familiarity with the OT.&lt;/b&gt;</description><category>Original Trilogy</category><pubDate>Jul 26, 2007 03:51 PM</pubDate><guid isPermaLink="false">starwars.com-blog-4399-7</guid></item><item><title>Dark Times - Lessons in Franchise Management 6</title><link>http://blogs.starwars.com/obiwandiblog/6</link><author>Frederick Wentworth</author><description>&lt;b&gt;Amid the barrage of heavyweight entertainment successes, a humble venture proves that Star Wars is king in 1991. &lt;/b&gt;</description><category>Original Trilogy</category><pubDate>Jul 25, 2007 09:06 AM</pubDate><guid isPermaLink="false">starwars.com-blog-4399-6</guid></item><item><title>Dark Times - Lessons in Franchise Management 5</title><link>http://blogs.starwars.com/obiwandiblog/5</link><author>Frederick Wentworth</author><description>&lt;b&gt;"I see lightsabers, battle droids cut in half, more gowns than Princess Leia could ever afford" - "Hmm. It is the future, you see." - The intimations of 1990 put a smile on Star Wars fandom.&lt;/b&gt;</description><category>Prequel Trilogy</category><pubDate>Jul 21, 2007 02:14 AM</pubDate><guid isPermaLink="false">starwars.com-blog-4399-5</guid></item></channel></rss>
